What is the Future of Search?

Nowadays, search engines are no longer a simple index of websites,
they are improving at understanding what users are looking for. They
are repositioning themselves to become “answer engines” rather than
just “search engines” by efficiently providing users with what they
need. Artificial Intelligence will aid search engines to understand the
human’s natural language by identifying the meaning associated with
every query. All these innovations make you wonder, what does the
future is going to be like for search engines

Voice Search

Siri, Google Voice Search and Alexa, voice search assistants are
becoming a significant percentage of web search requests. According
to Google, It has already been reported that 20% of searches has been
done through mobile app and Android devices have become voice
search queries. How voice search work is like for example, the user
would use their voice to search for something like SEO Malaysia and
Google or other search engines will go through the web and find the
most relevant and also best options for the users. The new generation
of web users is much more ready to adopt new technological trends
and improvements. According to ComScore, this figure is expected to
grow at a fast pace: it is predicted that up to 50% of all searches will be
voice searches by 2020. For digital marketers and SEO Agencies in
Malaysia
, this is the best way to help users find what they need to
better understand their search intent. Voice search queries are
becoming longer and more conversational; to win the voice search
battle, website content needs to be constructed in the form of

questions people are likely to ask and take advantage of long-tail
keywords. Also with new technologies such as Artificial Intelligence,
particularly Natural Language Processing (NLP), can help us validate
both the quality of website content and the ability of search engines to
process this content. A recent initiative developed by Pragnakalp
Techlabs has demonstrated the capacity of a machine to answer
questions based on the nature of content in multiple languages,
including Arabic, etc.

Visual Search

There’s a saying “a picture is worth a thousand words” that applies to the search marketing industry. While it still has a long way to go but the visual search led by platforms such as Google Lens and Pinterest Lens are becoming one of the biggest search marketing trends recently. Users can now take a photo of a physical object, upload it on search engines to start their search journey. Using advanced algorithms, search engines can retrieve information about the image content. One of the most interesting ways in which visual search can help digital marketers and SEO Agencies in Malaysia is in regards to influencing user decision-making. Given that visuals can have a significant impact on the credibility of a site, providing high-quality images with all of the necessary information plays an important role when a user is making a buying decision. Amazon, Google Shopping and eBay all maintain strict minimum requirements for a product’s image to qualify as good. Those requirements will help the search engines understand the content of those visuals and better classify image subjects by using Artificial Intelligence.

Conclusion

The main takeaway is that we are no longer optimising for search
engine bots, but rather for a better user experience. It has become
essential to understand the online customer journey to identify which

lever should be activated in a digital SEO strategy. Stepping up search
strategies beyond tactical optimisation techniques is a must to capture
the current demand by creating a tailor-made search experience using
Artificial Intelligence.

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