The SEO landscape has changed radically over the years and continues to evolve through new technology and the growth of social media. Artificial Intelligence (AI), automation and machine learning are having a profound impact across all industries. Today, let's talk about the differences between the traditional SEO and AI-powered SEO.
Traditional SEO vs AI-powered SEO
Traditional SEO is to increase the quality and quantity of traffic to your website through organic search engine results.
While Artificial Intelligence (AI) is an advanced technology that helps machines perform specific cognitive tasks as well as or better than humans.
AI in SEO is superior and why is that?
AI: More than Human
AI in SEO is developing in a blink of an eye where it runs the system so fast that makes the technology industry better even other industries. It increases search traffic, effectively manages local and global search listings, and scales and automates common SEO activities. You will only need to click one time to search the keyword. You know you want the faster way.
Contrarily, SEO itself means the process of improving your site to increase its visibility for relevant searchers. It will take some time because it uses bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Here you need to search the keyword one by one.
AI uses Voice Search
AI makes things easier because it uses voice search where the user can just speak to find anything they want and just like that, AI detects it and it will appear straight away. Nowadays, people are lazy to type on their device because they are always in a rush.
Having said that, while using traditional SEO the user still needs to type when they are searching for information. Moreover, it will be difficult when you are driving or your both hands are full. This will consume time. Ask yourself, do you want to spend such a long time typing especially when you want to know about a simple thing.
AI Identifies Opportunities
People in the business industry are competing to become the first and best rank to sell their product, to reach their customer and AI sees the opportunities and has the best strategic way to make this happen. How? AI identifies trending topics in the industry and spots competitive gaps in the market to provide the most effective topics to target with the content to the customer.
Both give advantages to us but using AI is superior as AI’s ability to complete dozens of functions and analyze billions of data points make it a smart step for any digital marketing strategy. Traditional SEO is a great marketing strategy but using AI in SEO has proven to be the best.
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