The Ultimate Guide to Keyword Competition: Tips from several experienced SEO experts

Wonder how to outrank your competitor’s keyword ranking? Here is the ultimate guide for SEO keyword competition. Before you start your keyword competition analysis, there are several questions that you need to answer if you want to surpass another website’s current ranking.

● Who is linking to your competitor’s top-ranking keywords?
● How do you outrank competitors for highly competitive keywords?
● Are there any complex levels of branded keywords?

Link Building

The solution is to find who is linking to your competitor’s top-ranking keywords. After that, try to recreate those links. Google wants its search engine to deliver relevant results to users. To ensure this, Google’s “Brandy” update released back 2004 set in motion the wheels for search engines to use LSI. In this case, Google will crawl your page and expect to find terms such as “automobile” and “collectors” in your content. This helps search engines better understand and rank your content.

Landing Page

These landing pages are usually a part of the main site but feature a slightly different design than the rest of your content. Try creating such landing pages for your top targeted keywords. Since you have complete control over this page’s design and formatting, you can create something that is perfectly optimized for the query. A well-optimized landing page is a significant investment.

Keyword Research

Keyword research is incredibly important because it impacts every SEO task that follows. Effective keyword research outlines your strategy for on-page SEO, content creation, and most importantly, helps you better understand your audience and their intent. When a person is in the process of making a purchase, the searches begin very broad in the research phase and become more specific as that person gets closer to making a purchase.

Long-tail Keywords

Big, broad, high-volume terms that are sure to bring in tons of sales leads and sales, right? The truth is, broad terms are extremely competitive, and can also bring with them a lot of unqualified traffic. Long-tail keywords (~3+ word searches) generally have lower search volume and are less competitive but represent users who are near the end of the buying cycle. This is also a space where you can more easily outrank the competition and earn more qualified traffic at the same time. If you’re competing in an established industry, competition can be fierce.

Competitor Analysis

Create and maintain a list of competitors to monitor. This will help you narrow your focus when developing a responsive strategy. You might be surprised to find that you have a different set of competitors online. When identifying your direct online competitors, look for the websites that rank on page one of the SERPs for the keywords you are specifically targeting. Let’s start with competitors within your niche. You’ve identified a website that is ranking for keywords that are relevant and attainable for your website. Perhaps they are benefiting from a playful tone in their meta descriptions with interesting CTAs.


We hope that this article would help you to outrank your competitors. It’s a really useful measurement when planning a content marketing campaign. Would you like to know more about the advanced SEO strategies from the top-rated SEO company in Malaysia? Feel free to reach us at here! Our SEO experts are ready to help you!
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