Wonder how to outrank your competitor’s keyword ranking? Here is the ultimate guide for SEO keyword competition. Before you start your keyword competition analysis, there are several questions that you need to answer if you want to surpass another website’s current ranking.
● Who is linking to your competitor’s top-ranking keywords?
● How do you outrank competitors for highly competitive keywords?
● Are there any complex levels of branded keywords?
Create and maintain a list of competitors to monitor. This will help you narrow your focus when developing a responsive strategy. You might be surprised to find that you have a different set of competitors online. When identifying your direct online competitors, look for the websites that rank on page one of the SERPs for the keywords you are specifically targeting. Let’s start with competitors within your niche. You’ve identified a website that is ranking for keywords that are relevant and attainable for your website. Perhaps they are benefiting from a playful tone in their meta descriptions with interesting CTAs.